16 Oct 2026 · Includes sample dataLatestKestrel Bank media → Orbit Media · 15 OctMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctQuokka Pet Co creative → Moss Lane · 13 OctTaylorMade media → Innocean Australia · 13 Oct
Brands › Financial services › Kestrel Bank

Kestrel Bank SAMPLE

As at 16 Oct 2026, AccountMoves records 4 current agencies for Kestrel Bank: Tallow & Co (PR, since 1 Aug 2014), Fable Social (social, since 1 Apr 2019), Halyard (creative, since 14 Feb 2023), Orbit Media (media, since 15 Oct 2026). Agency changes reported since 2016: 3. Last reported move: 15 Oct 2026. Based on reported moves only, with sources.

Category: Financial services · Parent: Kestrel Group

Marketing lead: Dana Whitlock (CMO, since 1 Mar 2025) · Total appointments: 8

Roster: Tallow & Co (PR), Fable Social (social), Halyard (creative), Orbit Media (media) Many specialists

Agency changes on record since 20163based on reported moves only
Tenure on record6.3median years · 3 ended relationships · 4 current

Last review on record: 15 Oct 2026 · Marketing lead since: 1 Mar 2025

Agency timeline Which agency has held each account, by discipline

creative
Moss Lane Moss LaneConfirmed appointment
creative, 20 June 2014 to 14 Feb 2023 · 8 yr 8 mth
Sources: MumbrellaHalyard HalyardConfirmed appointment
creative, 14 Feb 2023 to now · 3 yr 8 mth
Sources: B&T
HalyardConfirmed · 3 yr 8 mth
media
Bright Ink Bright InkReported appointment
media, 15 Mar 2015 to 10 July 2020 · 5 yr 4 mth
Sources: B&THalyard HalyardConfirmed appointment
media, 10 July 2020 to 15 Oct 2026 · 6 yr 3 mth
Sources: MumbrellaOrbit Media Orbit MediaConfirmed appointment
media, 15 Oct 2026 to now · 0 mth
Sources: Mumbrella
Orbit MediaConfirmed · 0 mth
social
Fable Social Fable SocialReported appointment
social, 1 Apr 2019 to now · 7 yr 6 mth
Sources: B&T
Fable SocialReported · 7 yr 6 mth
PR
Tallow & Co Tallow & CoConfirmed appointment
PR, 1 Aug 2014 to now · 12 yr 2 mth
Sources: B&T
Tallow & CoConfirmed · 12 yr 2 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeHalyardCurrent14 Feb 2023Now3.70
creativeMoss Lane20 June 201414 Feb 20238.70
mediaOrbit MediaCurrent15 Oct 2026Now0.00
mediaHalyard10 July 202015 Oct 20266.30
mediaBright Ink15 Mar 201510 July 20205.30
PRTallow & CoCurrent1 Aug 2014Now12.21
socialFable SocialCurrent1 Apr 2019Now7.50

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
15 Oct 2026media: Halyard to Orbit MediaMumbrella
14 Feb 2023creative: Moss Lane to HalyardB&T
10 July 2020media: Bright Ink to HalyardMumbrella

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
25 Aug 202615 Oct 2026winmediaHalyardOrbit MediaHalyard, Fathom Group38.0confirmedvia Mumbrella
1 Nov 202214 Feb 2023wincreativeMoss LaneHalyardMoss Lane, Tallow & Co12.0confirmedvia B&T
1 May 202010 July 2020winmediaBright InkHalyardBright Ink, Fathom Group30.0confirmedvia Mumbrella
1 Mar 20191 Apr 2019appointmentsocialFable Social2.0reportedvia B&T
10 Feb 201820 Mar 2018retentionPRTallow & CoTallow & Co1.8confirmedvia Campaign Brief
1 Feb 201515 Mar 2015appointmentmediaBright Ink20.0reportedvia B&T
1 Aug 20141 Aug 2014appointmentPRTallow & Co1.5confirmedvia B&T
1 May 201420 June 2014appointmentcreativeMoss Lane9.0confirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Kath LoweCMO1 Mar 201431 Dec 2019
Simon BrandtCMO15 Jan 202015 Feb 2025
Dana WhitlockCMO1 Mar 2025Now

Stated reasons and comments Paraphrased, with source links

Said most of the agency's wins come from people who have worked with it before.Ruth Osei, via Campaign Brief, 15 Oct 2026 · sample
Said the bank was not unhappy with its media agency but wanted to test the market.Dana Whitlock, via B&T, 2 Sept 2026 · sample
Described the creative move as a reset of the brand platform.Simon Brandt, via Mumbrella, 15 Feb 2023 · sample