Origin Energy

As at 16 Oct 2026, AccountMoves records 2 current agencies for Origin Energy: M+C Saatchi (creative, since 27 Jan 2021), Atomic 212° (media, since 28 Jan 2026). Agency changes reported since 2016: 1. Last reported move: 28 Jan 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: M+C Saatchi (creative), Atomic 212° (media) Small roster

Agency changes on record since 20161based on reported moves only

Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 28 Jan 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative

TBWA\Melbourne TBWA\MelbourneSeen in credits only
creative, credited 23 Apr 2018 to 24 Apr 2018 · 2 campaigns
Latest: Good Energy via LBBM+C Saatchi M+C SaatchiConfirmed appointment
creative, 27 Jan 2021 to now · 5 yr 9 mth
Sources: Mumbrella · Campaign Brief

M+C SaatchiConfirmed · 5 yr 9 mth

media

Atomic 212° Atomic 212°Reported appointment
media, 28 Jan 2026 to now · 9 mth
Sources: B&T

Atomic 212°Reported · 9 mth

alt altSeen in credits only
PR, credited 24 Apr 2018 · 1 campaign
Latest: campaign via B&T

Vacant on record

2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure	Retained
creative	M+C SaatchiCurrent	27 Jan 2021	Now	5.7	0
media	Atomic 212°Current	28 Jan 2026	Now	0.7	0

Agency changes on record Since 2016 · based on reported moves only

Date	Change	Source
27 Jan 2021	creative: TBWA\Melbourne to M+C Saatchi	Mumbrella · Campaign Brief

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Origin Energy campaigns. Evidence of work, not a confirmed appointment or a win

Agency or company	Credited for	First seen	Last seen	Campaigns	Latest source
TBWA\Melbourne Seen in credits	creative	23 Apr 2018	24 Apr 2018	2	Good Energy via LBB
The Butchery Seen in credits	post-production	23 Apr 2018	24 Apr 2018	2	Good Energy via LBB
Atomic 212° Seen in credits	media	23 Apr 2018	24 Apr 2018	2	Good Energy via LBB
alt Seen in credits	PR	24 Apr 2018	24 Apr 2018	1	campaign via B&T

Also credited People named once in Origin Energy campaign credits

Sally Gross (Head of brand and marketing communications, Origin Energy, B&T) · Patrice Bougouin (Marketing communications manager, Origin Energy, B&T) · Eve Murfet (Brand ID manager, Origin Energy, B&T) · Daniella Acciarito (Senior brand designers, Origin Energy, B&T) · Tahle Ferguson (Senior brand designers, Origin Energy, B&T) · Michael Eva (Social media manager, Origin Energy, B&T) · Uncle Friendly (Director, Goodoil Films, B&T) · Tim Parrington (Editor, The Butchery, B&T) · Joe Wigdahl (Photographer, The Butchery, B&T)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Incumbent	Winner	Also pitched	Est. $m	Status	Source
28 Jan 2026	28 Jan 2026	appointment	media		Atomic 212°	Accenture Song, PHD, NATION		reported	via B&T
27 Jan 2021	27 Jan 2021	appointment	creative	TBWA\Melbourne	M+C Saatchi			confirmed	via Mumbrella via Campaign Brief

Marketing leaders

Person	Title	From	To
Sally Gross	Head of Brand and Marketing Communications	24 Apr 2018	24 Apr 2018
Patrice Bougouin	Marketing Communications Manager	24 Apr 2018	24 Apr 2018
Eve Murfet	Brand ID Manager	24 Apr 2018	24 Apr 2018
Daniella Acciarito	Senior Brand Designers	24 Apr 2018	24 Apr 2018
Tahle Ferguson	Senior Brand Designers	24 Apr 2018	24 Apr 2018

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS McEwan said M+C Saatchi was delighted to take on Origin Energy.

delighted

Michael McEwan · the move · via Campaign Brief, 28 Jan 2021 · paraphrased