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Agencies › TBWA\Melbourne

TBWA\Melbourne

TBWA\Melbourne is a creative agency. AccountMoves records 5 account wins, 1 loss and 0 retentions, and 5 current clients including Defence Force Recruiting, Emerald Foods, Patties Foods, Specsavers, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Paul Reardon (Chief Creative Officer)

Career W-L5-1
Retained0
Net $m+0.0
Clients5
2026 rankn/a

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20242000.00.00.041
20232000.00.00.033
20210100.00.00.0108
20201000.00.00.077
Career5100.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Defence Force Recruitingcreative21 Nov 20241.9
Emerald Foodscreative10 June 20206.3
Patties Foodsunspecified22 Aug 20233.2
Specsaverscreative18 Aug 20233.2
VicReturncreative18 Aug 20242.2

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased

AGENCY SAYS Reardon said TBWA\Melbourne was excited to take on Patties Foods.
can't wait to get startedexcitedfameunlock
Paul Reardon on Patties Foods · the move · via Campaign Brief, 23 Aug 2023 · paraphrased
WHY THEY WON McKay credited TBWA\Melbourne with the strength of its creative ideas, a record of commercial results and the quality of its people.
creativityeffectivenesspeopleexcitedmeaningful
Tony McKay on Patties Foods · the move · via Campaign Brief, 23 Aug 2023 · paraphrased
WHY THEY WON Briggs pointed to the quality of its people, sharp strategic thinking and the strength of its creative ideas as the reasons for choosing TBWA\Melbourne.
peoplestrategic thinkingcreativityexcited
Shaun Briggs on Specsavers · the move · via Campaign Brief, 18 Aug 2023 · paraphrased
AGENCY SAYS Reardon said TBWA\Melbourne was thrilled to take on Specsavers.
thrilled
Paul Reardon on Specsavers · the move · via Campaign Brief, 18 Aug 2023 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
25 Sept 2026Specsavers SEEN IN CREDITScreativeSpinning AroundCampaign Brief
20 Apr 2018Schweppes Australia SEEN IN CREDITScreativeSolo MenLBB
24 Apr 2018Origin Energy SEEN IN CREDITScreativeB&T
22 July 2019Medibank SEEN IN CREDITScreativeCampaign Brief
5 Mar 2021ANZ Bank Australia SEEN IN CREDITScreativeHordern Pavilion ProjectLBB
1 June 2021WorkSafe SEEN IN CREDITScreativeNever OKLBB
7 Feb 2022Carlton & United Breweries SEEN IN CREDITScreativeWhere Good Tides ResidesCampaign Brief
9 Sept 2022Carlton & United Breweries Premium Beverages SEEN IN CREDITScreativego soloCampaign Brief
21 Dec 2021Victorian Government Department of Justice and Community Saf SEEN IN CREDITScreativeThe Unsinkable GuyCampaign Brief
11 Apr 2022Continental Tyres Australia SEEN IN CREDITScreativeCampaign Brief
16 Sept 2022Melbourne Writers Festival SEEN IN CREDITScreativeCampaign Brief
4 Mar 2024Nissan SEEN IN CREDITScreativeLBB
15 Sept 2024Specsavers ANZ SEEN IN CREDITScreativeLBB
11 Jan 2026NAB SEEN IN CREDITScreativeMore Than MoneyLBB

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
21 Nov 2024Defence Force RecruitingcreativeWonVML
18 Aug 2024VicReturncreativeWon
22 Aug 2023Patties FoodsWon
18 Aug 2023SpecsaverscreativeWon
27 Jan 2021Origin EnergycreativeLostM+C Saatchi
10 June 2020Emerald FoodscreativeWon