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Brands › Patties Foods

Patties Foods

As at 16 Oct 2026, AccountMoves records 1 current agency for Patties Foods: TBWA\Melbourne (unspecified, since 22 Aug 2023). Agency changes reported since 2016: 0. Last reported move: 22 Aug 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: TBWA\Melbourne (unspecified) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 22 Aug 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
unspecified
TBWA\Melbourne TBWA\MelbourneConfirmed appointment
unspecified, 22 Aug 2023 to now · 3 yr 2 mth
Sources: B&T · Campaign Brief
TBWA\MelbourneConfirmed · 3 yr 2 mth
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
unspecifiedTBWA\MelbourneCurrent22 Aug 2023Now3.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Patties Foods since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
22 Aug 202322 Aug 2023appointmentTBWA\Melbourneconfirmedvia B&Tvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Tony McKayPrecision Marketing and Media Lead23 Aug 20234 Mar 2024

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Reardon said TBWA\Melbourne was excited to take on Patties Foods. Paul Reardon · the move · via Campaign Brief, 23 Aug 2023 · paraphrased
WHY THEY WON McKay credited TBWA\Melbourne with the strength of its creative ideas, a record of commercial results and the quality of its people. Tony McKay · the move · via Campaign Brief, 23 Aug 2023 · paraphrased