THE ICONIC

As at 16 Oct 2026, AccountMoves records 1 current agency for THE ICONIC: Emotive (creative, since 22 June 2026). Agency changes reported since 2016: 1. Last reported move: 22 June 2026. Based on reported moves only, with sources.

Marketing lead: Joanna Robinson (Chief Marketing Officer, since 22 June 2026) · Total appointments: 1

Roster: Emotive (creative) Small roster

Agency changes on record since 20161based on reported moves only

Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 22 June 2026 · Marketing lead since: 22 June 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative

Thinkerbell ThinkerbellSeen in credits only
creative, credited 12 Aug 2020 · 1 campaign
Latest: Sport Has a New Player via Campaign BriefEmotive EmotiveConfirmed appointment
creative, 22 June 2026 to now · 4 mth
Sources: Campaign Brief · B&T

EmotiveConfirmed · 4 mth

media

Google GoogleSeen in credits only
media, credited 9 Feb 2021 · 2 campaigns
Latest: campaign via Campaign Brief

Vacant on record

Adhesive AdhesiveSeen in credits only
PR, credited 18 Nov 2020 · 2 campaigns
Latest: campaign via Campaign Brief

Vacant on record

2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure	Retained
creative	EmotiveCurrent	22 June 2026	Now	0.3	0

Agency changes on record Since 2016 · based on reported moves only

Date	Change	Source
22 June 2026	creative: Dentsu Creative to Emotive	Campaign Brief · B&T

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on THE ICONIC campaigns. Evidence of work, not a confirmed appointment or a win

Agency or company	Credited for	First seen	Last seen	Campaigns	Latest source
Google Seen in credits	media	9 Feb 2021	9 Feb 2021	2	campaign via Campaign Brief
The Glue Society Studios Seen in credits	post-production	9 Feb 2021	9 Feb 2021	2	campaign via Campaign Brief
Revolver Seen in credits	production	9 Feb 2021	9 Feb 2021	1	campaign via B&T
Team Event Seen in credits	production	18 Nov 2020	18 Nov 2020	2	campaign via Campaign Brief
Adhesive Seen in credits	PR	18 Nov 2020	18 Nov 2020	2	campaign via Campaign Brief
Thinkerbell Seen in credits	creative	12 Aug 2020	12 Aug 2020	1	Sport Has a New Player via Campaign Brief
Heckler Seen in credits	production	12 Aug 2020	12 Aug 2020	1	Sport Has a New Player via Campaign Brief
Emotive Seen in credits	creative	1 May 2020	1 May 2020	1	campaign via Campaign Brief

Also credited People named once in THE ICONIC campaign credits

Alexander Meyer (CMO, The Iconic, Campaign Brief) · Fiona Murchison (Head of Creative, The Iconic, Campaign Brief) · Sarah Clifton (Business Director, Emotive, Campaign Brief) · Ben Clare (Group Creative Director, Emotive, Campaign Brief) · Hayley-Ritz Pelling (Executive Producer, Emotive, Campaign Brief) · Corey Farrell (Editor, Anna Burch, Campaign Brief) · Lisa Ballard (Producer, THE ICONIC, B&T) · Stefan Hunt (Director, Exit Films, B&T) · Campbell Brown (Director of Photographer, Exit Films, B&T) · Linzee Harris (Producer, Exit Films, B&T) · Aika Miyake (Editor, ARC Edit, Campaign Brief)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Incumbent	Winner	Also pitched	Est. $m	Status	Source
22 June 2026	22 June 2026	appointment	creative	Dentsu Creative	Emotive			confirmed	via Campaign Brief via B&T

Marketing leaders

Person	Title	From	To
Alexander Meyer	Chief Marketing Officer	1 May 2020	18 Nov 2020
Joanna Robinson	Chief Marketing Officer	22 June 2026	Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Robinson pointed to a record of commercial results, its data and technology capability and sharp strategic thinking as the reasons for choosing Emotive.