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Moves › California Wines › PR 2024

California Wines appoints Agent99 for PR

California Wines appoints Agent99 for PR. Reported on 21 Nov 2024 (confirmed), sources: Campaign Brief.

Brand: California Wines · Discipline: PR · Type: appointment · Confidence: confirmed

Marketing lead at the time: Not recorded

Est. billingsn/a
Announced21 Nov 2024
Decided21 Nov 2024

The field

AgencyRoleStage
Agent99WinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

AGENCY SAYS Poole said Agent99 was pleased to take on California Wines.
Sharon Zeev Poole on California Wines · the move · via Campaign Brief, 21 Nov 2024 · paraphrased
WHY THEY WON Tejima pointed to the quality of its people and a clear grasp of the customer and category as the reasons for choosing Agent99.
peopleaudience understandingexcited
Hiro Tejima on California Wines · the move · via B&T, 20 Nov 2024 · paraphrased