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Moves › Racing Victoria › media 2018

Racing Victoria appoints Bohemia for media

Racing Victoria appoints Bohemia for media. Reported on 7 June 2018 (confirmed), sources: B&T, Mumbrella.

Brand: Racing Victoria · Discipline: media · Type: appointment · Confidence: confirmed

Marketing lead at the time: Not recorded

Est. billingsn/a
Announced7 June 2018
Decided7 June 2018

The field

AgencyRoleStage
BohemiaWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON Allan said Bohemia stood out for sharp strategic thinking and a clear grasp of the customer and category.
strategic thinkingaudience understandingexcited
Marcia Allan on Racing Victoria · the move · via B&T, 7 June 2018 · paraphrased
AGENCY SAYS Westaway said Bohemia was thrilled to take on Racing Victoria.
incrediblethrilled
Sam Westaway on Racing Victoria · the move · via B&T, 7 June 2018 · paraphrased