Goodman Fielder appoints Initiative for media
Goodman Fielder appoints Initiative for media. Reported on 13 Jan 2020 (confirmed), sources: Campaign Brief.
Brand: Goodman Fielder · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Christine Fung
Est. billingsn/a
Announced13 Jan 2020
Decided13 Jan 2020
The field
| Agency | Role | Stage |
|---|---|---|
| Initiative | Winner | Appointed |
Sources Links only
- Campaign Brief, 13 Jan 20200
We record facts only and link to the original report. See our editorial policy. Something wrong? Request a correction.
On the record Paraphrased, with tags
WHY THEY WON Fung said Initiative stood out for sharp strategic thinking, the strength of its creative ideas and a close cultural match. Christine Fung on Goodman Fielder · the move · via Campaign Brief, 13 Jan 2020 · paraphrased
AGENCY SAYS Fein said Initiative was excited to take on Goodman Fielder. Melissa Fein on Goodman Fielder · the move · via Campaign Brief, 13 Jan 2020 · paraphrased