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People › Christine Fung

Christine Fung

Christine Fung is recorded as VP Marketing and R&D ANZ at SunRice (last seen 6 Oct 2026). AccountMoves logs 2 paraphrased quotes and 10 campaign credits for Christine Fung, each linked to its source.

Latest recorded: VP Marketing and R&D ANZ, SunRice (seen 6 Oct 2026, source)

Roles recorded: 2 · Appointments reported during their roles: 2 · Quotes logged: 2 · Campaign credits: 10

WHY THEY WON Fung said Initiative stood out for a collaborative way of working, sharp strategic thinking and a close cultural match.
partnershipstrategic thinkingcultural fitdelightedjourney
Christine Fung on Goodman Fielder · the move · via Mediaweek, 14 Jan 2025 · paraphrased
WHY THEY WON Fung said Initiative stood out for sharp strategic thinking, the strength of its creative ideas and a close cultural match.
strategic thinkingcreativitycultural fitexcitedjourney
Christine Fung on Goodman Fielder · the move · via Campaign Brief, 13 Jan 2020 · paraphrased

Appointments reported during their roles Agencies appointed by brands while Christine Fung held a role there · brand-level records, not a record of who decided

AgencyDisciplineBrandDateOutcomeSource
InitiativemediaGoodman Fielder13 Jan 2025RetainedCampaign Brief
InitiativemediaGoodman Fielder13 Jan 2020AppointedCampaign Brief

Career Sortable

First seenStatusTitleOrganisationYears
1 Oct 2019Left by 9 Sept 2025 (next source)CMO & Grocery Business Unit DirectorGoodman Fielder5.9
9 Sept 2025Current (seen 6 Oct 2026)VP Marketing and R&D ANZSunRice1.1

Connections 5 · named together in one source · All

WithHowOccasionsYearsEvidence
Chris Walton, Nunn MediaSame credit12025Campaign Brief 9 Sept 2025 credit #398
Simon Langley, BastionSame credit12025Campaign Brief 9 Sept 2025 credit #398
Tom Phillips, Connecting PlotsSame credit12024Campaign Brief 28 Oct 2024 credit #4432
Melissa Fein, InitiativeSame article12020Campaign Brief 13 Jan 2020
Digby Richards, Richards RoseSame credit12019Campaign Brief 1 Oct 2019 credit #2070

Campaign credits Seen in credits. Not appointments

DateBrandCampaignCredited asForSource
9 Sept 2025SunRiceSunRice BabyChief Marketing Officer ANZSunRiceCampaign Brief
20 Feb 2025Goodman FielderCMO & Grocery Business Unit DirectorGoodman FielderCampaign Brief
12 Sept 2024Goodman FielderCMOGoodman FielderCampaign Brief
6 Oct 2026SunRiceSunRice, Baby!VP Marketing and R&D ANZSunRiceB&T
13 Sept 2024Goodman FielderCMOGoodman FielderB&T
24 July 2024Goodman FielderTo Die ForChief Marketing OfficerGoodman FielderMediaweek
16 Sept 2024Goodman FielderCMOGoodman FielderMediaweek
1 Oct 2019Goodman Fielderthank youHead of MarketingGoodman FielderCampaign Brief
28 Oct 2024Goodman Fieldergive it some mayoCMO & Grocery Business Unit DirectorGoodman FielderCampaign Brief
6 Oct 2026SunRiceSunRice, Baby!VP Marketing and R&D ANZSunRiceCampaign Brief

Every quote Short paraphrases with a link to the source

DateBrandParaphrase and tagsSource
14 Jan 2025Goodman FielderFung said Initiative stood out for a collaborative way of working, sharp strategic thinking and a close cultural match.
partnershipstrategic thinkingcultural fitdelightedjourney
Mediaweek
13 Jan 2020Goodman FielderFung said Initiative stood out for sharp strategic thinking, the strength of its creative ideas and a close cultural match.
strategic thinkingcreativitycultural fitexcitedjourney
Campaign Brief