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Moves › Star Entertainment › media 2021

Star Entertainment appoints MediaCom for media

Star Entertainment appoints MediaCom for media. Reported on 8 Nov 2021 (confirmed), sources: B&T.

Brand: Star Entertainment · Discipline: media · Type: appointment · Confidence: confirmed

Marketing lead at the time: George Hughes

Est. billingsn/a
Announced8 Nov 2021
Decided8 Nov 2021

The field

AgencyRoleStage
MediaComWinnerAppointed

Sources Links only

  • B&T, 8 Nov 20210

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On the record Paraphrased, with tags

WHY THEY WON Hughes pointed to a clear grasp of the customer and category and a collaborative way of working as the reasons for choosing MediaCom.
audience understandingpartnership
George Hughes on Star Entertainment · the move · via B&T, 8 Nov 2021 · paraphrased