16 Oct 2026 · Includes sample dataLatestKestrel Bank media → Orbit Media · 15 OctMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctQuokka Pet Co creative → Moss Lane · 13 OctTaylorMade media → Innocean Australia · 13 Oct
Brands › Retail › Opal Retail

Opal Retail SAMPLE

As at 16 Oct 2026, AccountMoves records 2 current agencies for Opal Retail: Fable Social (social, since 1 Feb 2020), Orbit Media (media, since 10 Aug 2025). Agency changes reported since 2016: 1. Last reported move: 10 Oct 2026. Based on reported moves only, with sources.

Category: Retail · Parent: Opal Group

Marketing lead: Not recorded · Total appointments: 4

Roster: Fable Social (social), Orbit Media (media) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 2 current

Last review on record: 10 Oct 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Bright Ink Bright InkReported appointment
media, 1 Apr 2016 to 10 Aug 2025 · 9 yr 4 mth
Sources: B&TOrbit Media Orbit MediaConfirmed appointment
media, 10 Aug 2025 to now · 1 yr 2 mth
Sources: Mumbrella
Orbit MediaConfirmed · 1 yr 2 mth
social
Fable Social Fable SocialReported appointment
social, 1 Feb 2020 to now · 6 yr 8 mth
Sources: B&T
Fable SocialReported · 6 yr 8 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaOrbit MediaCurrent10 Aug 2025Now1.20
mediaBright Ink1 Apr 201610 Aug 20259.40
socialFable SocialCurrent1 Feb 2020Now6.71

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
10 Aug 2025media: Bright Ink to Orbit MediaMumbrella

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
1 Sept 202610 Oct 2026winsocialFable SocialFable Social1.4confirmedvia B&T
1 June 202510 Aug 2025winmediaBright InkOrbit MediaBright Ink, Fathom Group14.5confirmedvia Mumbrella
1 Jan 20201 Feb 2020appointmentsocialFable Social1.0reportedvia B&T
1 Mar 20161 Apr 2016appointmentmediaBright Ink12.0reportedvia B&T

Marketing leaders

PersonTitleFromTo
Dana WhitlockHead of brand1 Feb 201530 Apr 2016
Ben OkaforCMO1 Jan 201831 May 2026

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.